Marketing manager requirements9/13/2023 ![]() ![]() The degree can be in either marketing, public relations, advertising, communications or business. Education RequirementsĮntry-level sports marketing managers should have a bachelor’s degree. ![]() The BLS also projects that employment for marketing managers to grow 10 percent through 2026. The position is highly desirable and essential, especially as organizations are looking to expand and maintain their market share. The Bureau of Labor Statistics states that marketing managers, including sports marketing managers, earned a median wage of $131,180 per year. Explore Degree Sports Marketing Manager Salary Prepare yourself for battles on the turf or in the boardroom with an online master’s degree in sport management. Sports marketing managers typically work full time, and sometimes overtime may be necessary. Additionally, they may share some duties with the general manager. A marketing manager should stay current on new methods and discover ways to engage potential sponsors and fans. The sports marketing manager’s role is especially important as marketing affects the organization’s identity, revenue and success. The sports marketing manager’s primary goal is to generate interest in their team, league, conference, school or organization. He or she collaborates with other marketing staff, executives and administrators in order to determine marketing messages. In charge of television advertisements, stadium billboards and more, a sports marketing manager works closely with upper management to create and execute marketing campaigns. They may also oversee and hire marketing staff. They aim to generate interest in their organization. ![]() A sports marketing manager collaborates with the team or organization’s other personnel to develop marketing campaigns that will attract new fans, sponsors and increase revenue and success. ![]()
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